Making a change in your product – sometimes it's about development, sometimes it's about avoiding risk or a willing to change your business orientation.
Sometimes the necessity to make changes comes from outside or dictated by the market.
This year we will discuss how, when and even why products are changed.
How to make changes that elicit positive responses from the market, and how to change the market by disruptive product innovation.
We will learn about signs that a change in product is needed?
What's the difference between short and long-term changes, and between functional and technological (or combined) changes?
The knowledge about product changes in our industry is extensive. This year experienced Product Managers who made significant product changes (more successful or less so) will share their experiences and considerations, so that we can learn an implement in the future.
We will discuss also changes in a Product Manager's career: Development, re-organizations of product teams and leadership skills.
In the ProductX conferences we all share knowledge, meet, interact with other product managers, and take home practical information and food for thought.